Create captivating content

Content marketing collateral

Great content generates interest, excitement, trust, and yes, leads. I research and write custom content marketing assets that build your brand and your funnel, including:

  • White papers and briefs
  • eBooks
  • Case studies
  • Datasheets
  • Infographics
  • Video scripts
  • Blog posts
  • Bylines and articles

Boost engagement and conversion rates

Web copy

Your website represents your business at each stage of the customer lifecycle, from first impressions to lasting relationships. Say what you need to say, how, when, where, and to whom you need to say it, with exceptional web copy. My web writing services ensure that your site sounds professional, evokes your brand, and inspires your users to learn more and take action.


Marketing campaigns

Discover, engage, and nurture your prospects with targeted marketing campaigns. With my creative support, your business will:

  • Write engaging emails that get opened and clicked
  • Optimize landing pages for maximum conversion
  • Build out segmented nurture streams for each stage of the buying cycle

Support your sales force

Sales enablement

Give your front line the tools they need to communicate efficiently and effectively. With my sales enablement materials, your team will be confident, clear, and consistent in conveying your vision and value prop. Whether you need brand new material or would like to improve existing content, I can help.

Deliverables include:

  • Product and solution playbooks
  • Training materials, including presentations, video scripts, and documentation
  • Templates for emails, phone calls, and proposals
  • Competitive analyses and battle cards
  • Pricing information
  • Customer validation content

Guarantee great grammar

Editorial review

Sometimes content just needs a fresh set of (extremely meticulous) eyes. Defeat the devil in the details with my editorial review services. From a comprehensive audit of your website to a spot-check of new collateral to the finishing touches on an important presentation, I ensure that your content is polished and professional.

Alena has an incredible talent as a copywriter and tech writer and gave new life to the projects she worked on. Simply put, Alena is in the “superior talent” category. Whatever project you throw at her, she’ll produce outstanding results.
— Josh Carroll, VP, Product - Hcareers